Viral Storytelling with The Story Lady, Ronda Del Boccio

Chad Van Norman may have gotten my guide dog Molly’s audition removed from Top Affiliate Challenge.

You can vote your conscience for the guy who got the guide dog’s audition out of the contest…but for sure vote me a 10!

Because but now I OWN Chad Van Norman!

Sweet justice! Oh yes! He’s mine until someone else buys him…but I’ll just buy him back! It’s what he deserves, afterall…to be Owned.

OK for those of you who think I must have gone loopy, it’s all in good fun!. No I don’t really own him and would never own a person anyway…

but on Facebook I own him!

Actually I just own his picture, but wasn’t that a fun story??? Didn’t it get your attention? That’s what I meant to do!

I bought his picture with virtual money on Facebook and now I’m telling you about it, and of course that means you are more likely to visit our profiles and vote for us. See, that’s a look behind the curtain, so to speak, about how you get people talking.

OK OK I have to give you the rest of the story and the teaching that goes with it. Drama is a fantastic traffic strategy. Ben Mack taught me well, and now I’m applying what I learned from him and Dave Lakhani’s persuasion books to the auditions for Top Affiliate Challenge.

So let me give you a storytelling lesson around creating buzz…

If I didn’t want you to know who had done or said something, I would not use their name, because bringing publicity to someone by name captures attention. Heck I even pointed you to his audition as well as mine. I would never have been so specific if I didn’t expect something like that to happen.

No I’m not mad that Chad got Molly’s video removed. No, I’m not mad at Thor for removing it either. If it was just plain old votes that would be fine, but people bought super votes, and even though she’s an affiliate marketer in her own right, she can’t go to the show on her own. I mean, she doesn’t read or type or speak.

I’m among the top traffic senders and it has been through purely natural means with a splash of drama. So when I’m on the show you can watch what’s happening and imagine how you can use those types of stories you’ll see unfold to create buzz around your work.

thanks for playing, Chad! Nice to have a good sport.

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