Viral Storytelling with The Story Lady, Ronda Del Boccio

Viral Storytelling - when a story spreads like wildfire. Using this idea ethically brings great rewards, but stories of infamy spread fast too!

The story of how Glenn Dietzel’s success is being falsely attributed to someone who thinks himself to be powerful is getting around. Promoting yourself using black hat marketing tactics will certainly come back to bite the behind of any marketer who does this. Basically, what we have here is another example of how difficult it is to grow trust because of black hatters.

Waht this smarmy mrketer did was to create a new category of badness that I will call a “Black Hat Testimonial,” which happens when someone falsifies an endorsement or testimonial. This is a post from Idea Marketers.

clipped from marniep.typepad.com When it comes to testimonials and endorsements, it’s important to be honest and ethical. I’ve been reading the last few posts on business authoring expert Glenn Dietzel’s blog. It seems some underhanded marketer is out there claiming to be the secret behind Glenn’s success. He’s posted on his information product that Glenn is his client and taking credit for Glenn’s success. The fact is Glenn’s never even worked with the guy! So not only are people stealing identities on the web, it looks like they’re stealing endorsements too! Gimme a break! In his recent post The Etymology Of Black Hat Marketing With Media Releases, Glenn defines some important terms for us to remember when a) buying anything on the internet and b) selling anything on the internet: February 27, 2008 in Marketing Ideas | Permalink

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