Viral Storytelling with The Story Lady, Ronda Del Boccio

I’m part of the launch team of volunteers for Ken McArthur’s book Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World.  We have meetings each Monday and work on creating buzz and notoriety for the book.  It is so wonderful to learn how to do a different kind of book launch from the inside out.

Tonight John Kremer, who wrote 1,001 Book marketing Ideas, was our special guest.  ken mcArthur is using John Kremer’s book as a guide for rolling out some aspects of the launch and he recommended it to us.  I have the book already and am picking out some strategies I want to use for my own books.

Incidentally, I have a book marketing quick tip of the week, and one of my tips is to get John Kremer’s Book Marketing Tips Newsletter.  Several of my subscribers have written to say how much they like it.  Go to John’s site for his tips.

John Kremer shared a few mistakes that many authors make in marketing their book.

• Giving up too soon
• Letting rejection get to them
• Doing something they are not comfortable doing
• getting attention that is meaningless and irrelevant to their book
• wasting money on ineffective campaigns.

So since a lot of my readers are authors, I wanted to share those with you.

You can follow the launch of Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World by reading the launch blog.

 And here’s a gift:

This is a brand new FREE software that finds blog posts that are related to particular keywords, so that you can easily search out high traffic blogs related to a book launch. Click here to download it now.

the Story Lady

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I’ve been thinking a lot about impact lately. Oh sure, partly it is because of Ken McArthur’s upcoming book Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World, who I’ve been working with lately.

If you’ve been around my blog for a while, you’ll know I have helped him craft his book in such a way that it naturally leads the reader into a continued relationship working with him. You can listen to live coaching with him and others in the Books Mean Credibility coaching program.

But as well, I’ve been reflecting on impact and how it is made, and it occurs to me that there are different levels of impact.

The first level is accidental or unintentional impact, such as when my mom tripped and twisted her hip resulting in a couple weeks in a wheelchair and a month of recovery for one tiny mis-step. That event is having an unintended impact on how she lives her life. Another example is the kind word from a stranger when you are having a really awful day.

Then there’s intentional impact, such as when I ask you to please visit Top Affiliate Challenge and vote me a 10. I even gife you a thank you gift for voting for me. Or on a much greater scale of magnitude, when a church community comes together to have a food drive for a local food pantry, or the Petey’s Power Pack Project, which involves various marketers including me who each donated a gift to help Jason Marshall raise money for a boy with muscular dystrophy to get an accessible van. (see videos below)

Organized impact is also the political campaign process, missionary work, evangelism, and activism.

Another level of impact is what Ken McArthur is creating with his book and coaching program, and that is a system for impact. His system is what he is using to spread a message with impact in a meaningful way that takes into account various factors such as virally spreading the message, building up a community, and organizing an impact campaign.

Ken McArthur takes impact to even another level that is exponentially higher, and that is funding the impact. He makes a good point that if you put the term “lost funding” into a Google search box, you’ll find thousands of wonderful, life-saving, humanity-uplifting programs that can no longer create impact because they are no longer funded. How sad. I was saying to someone just a couple days ago that there are several organizations I would love to give $10,000 to support. That means that I need to massively increase my finances to help these organizations create their impact. A funded program is in a better position to be more impactful (though this is certainly no guarantee). At a well funded level we could all give to our most cherished charities.

So those are som levels of impact that occur to me.

What do you think? Do you agree? Disagree? Is there a higher level of impact that you can imagine? Tell us about it by making a comment and increasing YOUR impact!

And I know he’s spreading this whole “zingwhacker ideas” thing around. What’s up with that?? I posted a cartoon he made up below in the media.

Be wise and pre-order your copy of the book now, because he’s launching May 13 and copies will definitely run out! Order here from Barnes and Noble so they’ll stock plenty in the stores as well as online..

The Story Lady

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 Zingwhacker ideas: Download
 Petey's Power pack: Download
 Top Affiliate Challenge Audition by Ronda Del Boccio: Download

This is the latest from the Books Mean Credibility live coaching program from Ken McArthur as he prepares to launch his book Impact.

He just got the proofs to read yesterday, and the book is due tomorrow.  It’s that game of hurry up and wait.  You know the game, right?

Hurry up and get us the book by December 15.  Then we’ll make you wait and if you don’t hear from us for a couple of months, that’s good news.

Then you’ll hear from us and have almost no time to get your book finished fromthe proofs - so hurry up — then wait as we get things set up and then hurry up because it’s launch time.

I feel a real sense of pride because I did his entrepreneurial editing and helped him shape parts of the book as he was writing it.  I’m one of the few people who has read the book at least 3 times through, plus read revisions of certain parts.  Ken is an excellent writer, but any book needs shaping.

So he got the errata list, which means the list of errors, and the editor was pleased taht we all but did her job for her.  Her only complaints were things like the fact that Career Press doesn’t like the word “like” meaning “similar.”  They prefer “similar.”  We didn’t know that until today, but those were small changes.

She found no typos and no parts of the book that were in any way unclear.  Hooray!

She asked for verification on 2 quotes.

There may ahve been something else minor, but that was about it.  Wow, how thrilling to be part of Ken creating his impactful book.

Oh - and this is another part of the “hurry up and wait.”  After hearing nothing from December 14 until March 14th or so, the publisher wanted an additional 3,000 words in the form of a resource section.———by the end of the week!

So now Ken is getting help going through the proofs so that the book can be printed and distributed in A[ril for a May 13 launch.

Tuesday is new book day, just like it’s new music day on iTunes and new DVD release day as well.  See, you learned something new today.

OK so if y ou would like to up your impact as I do, get into the free resoruces area at the Impact homepage..

And then please comment and tell me what your favorite resource is!  I’ll share some of what I’m learning from the free impact resources in another post.

The Story Lady

PS you can still listen as I serve as Ken McArthur’s author coach & entrepreneurial mentor  along with Glenn Dietzel here.

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Are you creating the kind of impact  you want to create?

Do you have plenty of money and time resources to support your favorite charitable or spiritual causes?

I’m not!  But I know exactly who can mentor me in this area - Ken McArthur, whose book Impact comes out next month.  See, even as an author coach and an author myself, I know I need to up my A-game.

I got you the “backstage pass” - or the “insider secrets” - or the “peek behind the curtain” on how to create impact…

So you and I can learn together and invite everyone who wants to make their voice heard in a noisy world. 

And it won’t cost you a thing to get over 100 hours of audios as well as other resources, all categorized so you can go for the exact topic you need to know more about right now.

Mark Joyner Says …

“Kenneth A. McArthur is one of the most low-key geniuses I’ve ever met.“I’ve never met anyone with such a big brain who had such a big heart.”
 

John Di Lemme  Says …

“Ken McArthur is the #1 Internet genius out there today: Bar-None! His expertise in Joint Ventures and Mastering the Internet is absolutely by far second to none.

“I love doing business with Ken. “

Do you Need to Know How?

• “How To Stomp the Search Engines”

• “How to Build Search Engine Optimization That Works”

• “How to Write Effective Copy That Can Double Your Profits”

• “How to Make Amazing Profits From Niche Markets”

• “How to Create Products That Sell”

• “How to Get Reciprocal Linking”

• “How to Make Yourself the Obvious Expert”

• “How to Brand Your Brilliance”

• “How to Make Money From Blogs”

• “How to Get Free Publicity For Your Products and Services”

• “How to Build Your List By the Thousands”

• “How to Make Money From Affiliate Programs”

• “How to Take Joint Ventures Beyond the Basics”

• “How to Create Bread and Butter Niche Products”

• “How to Use Multi-Media to Increase Your Sales”

• “How to Use Booklets For Increased Profits”

• “How to Make Your Book a Best-Seller on Amazon”

• And many more …

All FREE

click here to join Ken McArthur’s Impact Community!

Also you can still listen as Glenn Dietzel and I mentor Ken McArthur LIVE each week by joining Books Mean Credibility.

The Story Lady

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 My Rooster knows how to make IMPACT: Download

If you’ve ever had a cold, you’ll know that a little tiny virus can cause big things to happen.  Now what if you could spread an idea virus that would demonstrate to your target audience that you are the defacto leader in your industry?  Wouldn’t that be great?

Sure it would, because you would suck people into your business fast as lightning. 

The secret has to do with providing something I’ll share with you in a minute…

Grab your organizer and write down 2:00 PM EST (New York Time) and register now for today’s

Webinar.

Today you will uncover the exact science to creating a strong foundation for your own content-rich idea virus.

I just gave you the secret.  Did you catch it?

Today you will uncover the exact science to creating a strong foundation for your own content-rich idea virus.

Are you ready to discover how to eliminate your competition in 3 minutes or less?

Watch and listen in as Glenn Dietzel and our young “Tech-spert” Alex Willemsma and I coach Internet superstar Ken McArthur create his own Assessment Instrument using the Awakened Assessment Instrument software.

I am so excited about this software I can hardly stand it!  And believe me, it’s not something you can get anywhere else.

It’s proprietary.

It’s powerful.

It’s proven.

You’ll be among the first to find out about it if you jump onto the webinar today.

But first…not only has this not been taught before…but we are going to teach it live.

It’s the perfect marriage between these two product creation philosophies.

The power of this system is that it works within the paradigm of Chris Anderson’s seminal work on

the “Long Tail” of profitability within extremely niched markets.

And it works within the concept of the ‘idea virus’ first defined by Seth Godin in his book,

Idea Virus.

Hhere are three reasons why this hasn’t been taught before.

1. Most information marketers simply do not realize we live in a new era.

2. The few insiders who do know this do NOT want the masses to realize this so that they can remain

on their their lofty perches with no competitors.

3. No one has ever created a system that teaches you from the very inception of creating a niche

market…no matter how niched… on how to eliminate your competitors within three minutes

or less.

Here’s what else your own Assessment Instrument will do for you–provide you do it correctly.

The ability to control markets today…

The most powerful way to create viral traffic…

The most effective way to have your clients do exactly what you want them

to do in an over-crowded market…

is to educate your target market into not only controlling how they see their

problem BUT in…

engaging their minds to connecting the previous era…the Information Age with

its focus on the ‘discussion of facts’…

to the new era…the Recommendation Age with its focus on the ‘transference of

emotion’.

Discover the leveraging power of what a properly devised assessment instrument

will do for you.

Ccomplete these two actions right now…

1. Take the following assessment instrument and then print it out for Tuesday’s Webinar.

Business Mentoring Scorecard

(It will only take you no more than 3 minutes!)

2. Register right now for today’s live coaching webinar session as we show you using

Ken McArthur as our ‘case study’ on how you can do the same.

Books Mean Credibility

 NOTE:  If you are already registered, all you need to do is sign into the Books Mean Credibility site with your username and password that you chose.

The webinar is at 2:00 PM EST (New York Time) and if you can’t make it, the call will be recorded.

Register from the following URL for only a buck. That’s $0.001K!

For the first 100, we will also be sending you a bonus document to help you easily understand the

apply the key factors in creating your own assessment instrument.

Live your greatness!

The Story Lady

P.S.

, Discover How To Eliminate Your Competition In Only 3 Minutes…It All Begins

With The Exact Science To Creating A Content-Driven Idea Virus.

For the first time you will discover the importance of using an assessment instrument to

ethically control your market place…

Register from the following URL for only a buck. That’s $0.001K!

(Be one of the first 100 and you will also receive a bonus document on the key factors to understand

to include in your assessment instrument.

Register from the following URL for only a buck. That’s $0.001K!

P.P.S.

Only pass this along to your most trusted friend and colleagues who want to understand the *exact science* to controlling markets in the Recommendation Age.

Register from the following URL for only a buck. That’s $0.001K! (or log in if you’re already a member)