How are you going about starting your new business or big project or fundraising effort?  Are you starting with tactics and techniques?  Have you heard that you gotta do video or social marketing or list building?

Have you been taught that first you start by building a massive list of keywords? Analyse your market first then build your business? 

What if that was the wrong starting point?

What if by doing that you were at the starting blocks for a race that started somewhere else from where you were?  Well, that’s what you’re probably doing.

OK for my first mentor or anyone else who is saying that you must know your competition and know your market - I say YES of course you need to know these things.  And you need to be able to articulate exactly how you are different from all the rest.

But first I believe you must get cleear on who you are, what you are all about, and who you most want to have as clients or customers.  Then you can understand where to find your ideal customer - or “target market” as you’ll so often hear.

have you stopped to think things through first?  Things like:

What is my ultimate life purpose?

What do I love doing most in the world?

What do I stand for?

Who are the people I am best equipped to serve?

How do I intend to proceed with my business/project?

Who is in my circle of influence?

Most people get it all backwards and feel frustrated and pinched and and like your flow is being cut off.  That’s not the way things should be.

When you start from purpose and passion then find your hungry market and learn about your competitors, things flow much more easily and you won’t lose your Vision “TRYING TO figure out your target market.”

Join me and other business and branding experts from Idea Marketers for a free call (or download) Wednesday, June 25 at 10 AM Eastern Time.  If you can’t make it, please request the download link to be sent to you.  We wouldn’t want you to miss out.

Register for the free teleconference or receive the download here.

These are the panelists…

Ronda Del Boccio is  Idea Marketers  Storytelling Expert.  Now known worldwide as The Story lady, started telling stories as a tot.  Early on she discovered the hypnotic and magnetic power of a well told tale.  She is an award winning author, speaker and coach who teaches you how to transform your life and the lives of everyone you meet by living your ultimate story.  Her coaching guides you through realizing your true mission in life, then moving from that solid center to grow a thriving business.  Visit www.TheGeometryOfSuccess.com for your half hour audio and workbook.  Idea Marketer’s Official Branding and Naming Expert is Phil Davis.  As president of Tungsten Branding, Phil has worked with companies worldwide to provide clarity, insight and brilliance into their corporate branding. Phil works to create internal congruency by aligning a company’s vision and purpose with its customers core needs. The result is powerful brand messaging that attracts eager and willing customers, rather than chasing elusive ones. Phil resides with his family of six outside Asheville, North Carolina near the foothills of the Blue Ridge Mountains. When not naming and branding, Phil can be found by his pond. Marnie Pehrson is a mother of six and the creator of nineteen web sites including the longest running article directory on the Web, IdeaMarketers.com, which contains over 285,000 articles and serves over 34,000 writers. Marnie’s also the author of 9 fiction novels and ten nonfiction inspirational books.  She’s been highlighting truth and talent for nearly 20 years. Whether she’s writing a novel that spotlights individuals who’ve made a difference in the world or helping a talented entrepreneur create a platform for his life’s work, Marnie’s life is about underscoring truth and talent in innovative and compelling ways. You may reach all her projects through www.pwgroup.com . And the hostess is Nancy Gerber, YOUR Connection Magician, and the Relationship Expert on IdeaMarketers.com.  I’m wearing two hats today as both Facilitator and Panelist. For over 30 years I’ve coached and educated thousands of people worldwide on how to improve their communication and deepen their relationships with others — and themselves.  Since marketing is in essence all about building and  keeping good relationships, a lot of my work centers on helping people build and grow their community of current and future customers.  You can find me at www.sstones.com as well as my brand new site launching July 1 www.marketingmambo.com Get yourself started right!