[Guest Blogging Success Secrets] Pump Up Your Reputation and Grow Your Business through Guest Blogging part 1

February 2, 2008 |

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Have you ever considered being a guest blogger? If you are an author, entrepreneur, business owner, consultant, charity promotor, or have any other reason to need a great reputation, guest blogging is something you wantt to consider. These are some ways it could happen:

You Might Want to Be a Guest Blogger If …

You are an author taking a virtual book tour, and you’re visiting numerous blog stops
You’re an industry leader who puts an article on someone’s blog by arrangement
Someone asks you to share your expertise as a guest blogger
You approach someone in your industry who has a blog and offer to be a guest blogger
You are interviewed, either live or by having someone send you questions, then they post the interview on their blog, like the InnerSpace Author Interviews here
You are an entrepreneur or business owner with an important message to share
You work with a charity or not for profit organization with an important message to share

Those are just a few examples. Before I give you some hints to become a top-notch guest, let me share some reasons WHY guest blogging is so powerful.

5 Reasons Why You Want to Be a Guest Blogger

Everything you do online gives you another “footprint” with Google and the other search engines. The more tracks you make, the better.
More tracks means increased credibility. About a year ago I coined the term “Storyation” for my specific journey of self discovery and business development. There were about 4 Google hits when I started. Now there are 6,250. An author with nothing but a website (which means only a couple of search engine tracks) is a nobody. An author with more tracks gets more media, more of a following, and more respect.
The only way for people to know your expertise is if you share it. Guest blogging is an excellent way to do this.
have you ever heard of Zipf’s Law? People want to follow the industry leader. When you give outstanding content in your guest blog stops, you develop a reputation of excellence. Nobody wants to follow the 200th best person in your industry.
People are jaded and cynical because there is so much garbage on the internet. Great content that you provide through guest blogging - as well as your other methods such as making viral videos, blogging yourself, putting articles on article directories, submitting press releases and etc. - helps people know, like and trust you.

OK so you now know that you are doing yourself a favor by appearing as a guest blogger, or doing an interview. You may wonder why a blogger would want to solicit guest bloggers. Following are some reasons why:

Reasons Why Bloggers Want Guest Bloggers

So how do you build relationships with people in your industry who would make a great blog stop for you? That is the topic of the next article in this series.

Tags: author coaching, story coach, mentoring, MLM, Ronda Del Boccio, BookWise

Article Series - Guest Blogging Success Secrets

Pump Up Your Reputation and Grow Your Business through Guest Blogging part 1
Why Does The Story Lady Blog for YOU?

Next in series

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Ronda Del Boccio, The Story Lady of Storyation.com is an author, dynamic speaker, author coach, story coach.

She is the author of I'll Push, You Steer: The Definitive Guide to Stumbling Through Life with Blinders On

The Kama Sutra of Storytelling: Positioning, Power and Profit

and her upcoming book...
The Geometry of Success: 5 Simple Shapes that Shape Your Life