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May
13
[Increase Your IMPACT Factor] Ken McArthur Creates a Zingwhacker Impact book launch today!
May 13, 2008 |
The big day is finally upon us. Well, it’s certainly a big day for Ken McArthur and for anybody in the world who wants to make a big impact with your work.
Ken McArthur’s book Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World shows you a system for creating impact that Ken created based on a year of hard study and research. It has been fun for me to watch his amazon rank come closer and closer to 1. He started off at over 5,400, and then the big mailing went out and he quickly dropped below 3,000, then 2,000…
He made it (so far) to #10 in Motivation books - WOW! Congratulations, Ken McArthur! It couldn’t happen to a nicer guy.
And today was also for me because I coached him along with Glenn Dietzel of Awaken The Author Within.
One of my jobs was to help him craft his book as the perfect lead generator. Ken is a good writer, yet there were a few times when I had to tell him to simplify the language or make something clearer or stay on point.
He sent his manuscript to the publisher in December, and I was really sweating bullets, wondering what this traditional publisher (Career Press) would say about this author coach and mentor’s guidance. What came back was that their editor said to Ken, “You’ve made our job so easy!” The changes were truly minor, and if we had knon a couple of them before, we could have saved their editor even more time by fixing it ourselves!
It was quite fun being part of the launch team andh elping to write some of the press releaes that were used to help create buzz for the book.
Another fun part for me was discovering how to conduct a “whisper campaign.”
A whisper campaign is when you orchestrate conversation that leaves people with a Zeigarnik Effect (hole because they don’t know the answer). There have been discussions, videos, etc. about “What’s a zingwhacker idea?” And hence the whisper campaign. I am pleased to say that several of the listings on page 1 of a goodle search for Zingwhacker are MINE! YEAH!
There are piles and piles of awesome bonuses you’ll get when you order his book today, and the impact community is still there for you too, with tons of resources!
The Story Lady, Ronda Del Boccio
Tags: Awaken The Author Within, blind, storytelling, mentor, leadership training, legend
Article Series - Increase Your IMPACT Factor
- Tell Your Story with IMPACT
- Latest News from Ken McArthur, author of Impact
- Author Camille Marchetta's InnerSpace Interview Makes Front Page of RedRoom
- Impact, Zingwhacker Ideas, and Degrees of Magnitude
- I Whisper in Your Ear..."Wow, That's a Zingwhacker!"
- John Kremer Shares Book Marketing Strategies with Ken McArthur's Impact Launch Team
- Ken McArthur Creates a Zingwhacker Impact book launch today!
- The Story Lady Puts Ken McArthur's Impact Strategies to the Test in Top Affiliate Challenge
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Ronda Del Boccio, The Story Lady of Storyation.com is an author, dynamic speaker, author coach, story coach.
She is the author of I'll Push, You Steer: The Definitive Guide to Stumbling Through Life with Blinders On
The Kama Sutra of Storytelling: Positioning, Power and Profit
and her upcoming book...
The Geometry of Success: 5 Simple Shapes that Shape Your Life
Top Affiliate Challenge - Tune in starting July 1st and show a little love for Ronda Del Boccio!
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