You don’t have to be a natural aborn wordsmith to write compelling advertising, “ad copy,”  sales letters, or other written advertising.  When you learn the insider tips and tricks from a master storyteller and author, you can shortcut your learning curve and write compelling sales or advertising messages.  That’s what I’m giving you today at 3 PM Eastern on BlogTalkRadio.

Today Jim Cobb of “Ask Jim Cobb” grills me about powerful storytelling in writing.  I’m really excited to spill some big secrets that will definitely make your work of attracting your ideal customers with your written advertising easier.

It starts not with you talking about YOU - but with you telling the story of your customer or client’s desires, wants and needs through the lens of how you are solving problems or tying into a deep passion.

Today on the show you’ll discover strategies and tips like:

  • The most powerful word in sales (and it’s not “free”)
  • How to overcome people’s natural cynicism
  • The shortest path to your ideal client/customer’s wallet (and it’s not being pushy!)
  • How to compel trust
  • The biggest mistake business owners make in reaching out to customers
  • and much more. 

You can listen live via phone at 347-838-9023 or via computer through this direct link to the show.  You can also download the show from the show’s main page (not from the direct show link, but from the show’s main page).

I have a gift for everyone who attends the show.

 And by the way, if you haven’t joined me yet on Twitter, all kinds of wonderful connections are happening there.  Branding guru Dr. Ben Mack said he picked up a 5-figure consulting gig from a contact on Twitter, so please join and follow me.  This is ultra short-form storytelling and it is powerful for your business!

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