Do you show the real you online, or are you like the character in the Bad Paisley song, “I’m So Much Cooler Online?”  I really love this song, so I’m sharing it with you.  And in case you’re wondering what it has to do with storytelling, let me share…

First of all, it is a story song, as so many country songs are.  It tells the story of a geek who is buff and oh so cool online.  Storytelling is the best way to get past people’s natural defenses and build  trust online.

Also, it points out exactly how people can mask their true selves online.  This - although funny in the song - is why people are so jaded and cynical nowadays.  It’s hard to know whom to trust.

How can you build trust online?  What can you do?  If you work online in any capacity, you want to build trust online.  You want to tell powerful stories that connect you with your intended audience.  You want to demonstrate that you know your stuff.

I imagine you would like to have a tool that will allow you to do this, right?  So how can you build trust online and establish niche dominance?

For one thing, you can provide top-notch comment and provide real solutions for people.  You need to educate your prospects and customers about the criteria they need to use to evaluate people in your industry.

Whether you’re an author, or you’re in real estate, in investing, in complementary medicine, or almost any niche, there is a lot of competition, and 90% of the people in your niche know 90% LESS than you do.  What if you could give out a customized report that not only gave your prospect a valuable solution, but also this report made them realize that you truly are the one who knows your stuff?

It all starts with educating your audience and creating an objective measurement, or rubric, that highlights the gaps in your industry - and how YOU fill that gap with the only real solution.

This option is now yours because I can show you how to get a software program installed on your website that allows you to create an assessment tool.  This tool - when properly created - educates your intended audience and makes them realize that they need to work with you. 

Please first take the 3 minute assessment at Business Mentoring Score Card, and get your customized report.

Then print off your report.  You’ll want to go through it with a highlighter when you have a chance.

Now discover the power of creating Customized free Reports.  You’ll be invited to a webinar.  Be sure to tell Karen or Glenn that Rockin’ Ronda sent you. 

And enjoy the story, “I’m So Much Cooler Online.”  Can you relate???

icon for podpress  Brad Paisley "I'm So Much Cooler Online": Download
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