I have a show on Blog Talk Radio called InnerSpace LIVE! Author Interviews.  I am also one of the Fab 5 on the Today’s Guest show on BTR.   Naturally, that means I want to get exposure for the show.

 So how do you get exposure for your Blog Talk Radio show?

10 Ways to Publicize Your Blog Talk Radio Show 

  1. Give your show a keyword rich title that the search engines will love.  InnerSpace LIVE! Author Interviews has the key phrase “author interviews.”  Likewise be sure each individual show title is descriptive with key words for the search engines.  Same goes for the show description.  Today’s show is called “InnerSpace: Meet Dyan Garris, Voice of the Angels,” which gives the author’s name as well as her body of work (also this is her website name at VoiceOfTheAngels.com), and of course InnerSpace will become associated with me as it gains a reputation.
  2.  If you already have a show, you may have already seen something under “My Account” called “Promote.”  How lovely that Blog Talk Radio gives you some tools!  Thing is that most people will gloss over this and not pay attention.  I’ll focus on some of the ideas from the Promotion information in another post.  If you ahve a guest, be sure to remind the guest to blog about the show and inform his/her network of contacts.  Use the tools that are there for you to use!
  3. Tell your distribution list/membership list about your Blog Talk Radio show.  If you have guests, be sure to remind your guest to publicize the show to his/her list. 
  4.  Blog about your show, being sure to use the name of your show and Blog Talk Radio in the post and your show name in the title.
  5. When your guest or anyone blogs about your show, go give them a Dig or add them to Delicious or other social bookmarking sites.  This gives you more footprints on Google (and the other search engines of course).
  6.  Remember that BTR is a COMMUNITY.  Go check out some shows in your niche.  Make some friend requests.  I’m just starting to do this now since InnerSpace LIVE Author Interviews is new.  I did a search for “author interview” and “author” and made a bunch of friend requests.  I will let you know how this helps my traction and ratings as we go along.  You get to be a fly on the wall, and I’ll share everything I learn with you, OK?
  7. Give favorable comments to great shows.  Don’t we all love an encouraging word?  This also shows you’re not just there to promote yourself.  Again, InnerSpace LIVE Author Interviews is new and so you can watch the list of friends grow and learn with me how to optimize exposure and get attention for the show.
  8.  Tell key people in your niche or topic area about your show and invite them to be guests.  Any author has the opportunity to apply to be on InnerSpace Live Author Interviews.  You can get an application here.  If I don’t know you, I’ll probably give you a call to pre-qualify you.  naturally, I want you to shine.  I’m letting authors know about the show in the various networks and author groups of which I am a part.  (That includes the InnerSpace Author Interviews on this blog as well, naturally!)  Examples include Ning networks, forums and communities where people in your niche “hang out.”
  9.  Ask your friends/subscribers/contacts to give your show a positive comment and 5 star rating.  Today I interviewed Dyan Garris, Voice of the Angels.  When you listen to her interview by clicking on the show title, you’ll see a comment box and a star rating system.  Since you’re there anyway, why not leave a comment?  I’ll do the same for you if you have a show.  Reciprocity is a wonderful thing.
  10. Add the Blog Talk Radio show button on your blog and/or website.  You’ll see mine in the upper left corner of this blog.  It lets people know that you have a show.

Let me know what YOU discover as you publicize your Blog Talk Radio show, and be sure to listen to the amazing authors I’ll be interviewing on InnerSpace LIVE Author Interviews.

The Story Lady

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Ronda Del Boccio, The Story Lady of Storyation.com is an author, dynamic speaker, author coach, story coach.

She is the author of I'll Push, You Steer: The Definitive Guide to Stumbling Through Life with Blinders On

The Kama Sutra of Storytelling: Positioning, Power and Profit

and her upcoming book...
The Geometry of Success: 5 Simple Shapes that Shape Your Life
 
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Comments

1 Comment so far

  1. Diane Corriette on February 19, 2008 2:05 am

    Great blog post! Two things I try and remember to do at some point during my show is

    Encourage listeners to give feedback and rate the show.

    Ask your listeners to “tell a friend” about you and encourage them to connect with you on BTR

    Sometimes I remember and sometimes I don’t but I’m still fairly new to it all. What I do know is when I do I usually get a few more friend requests.

    best wishes
    Diane Corriette

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